Data Retention Policy
Last updated: February 17, 2026
1. Overview
This Data Retention Policy explains how long Applaude retains different categories of data, why we retain it, and how you can request deletion. We are committed to retaining data only as long as necessary to provide our Service, comply with legal obligations, and support legitimate business needs.
2. Data Categories & Retention Periods
| Data Category | Retention Period | Purpose |
|---|---|---|
| Account Information | Duration of account + 180 days | Service delivery, legal compliance |
| Payment Records | Duration of account + 7 years | Tax and financial compliance |
| Brand & Tracking Config | Duration of subscription + 180 days | Service delivery |
| AI Response Data | Duration of subscription + 180 days | Report generation, historical analysis |
| Visibility Reports | Duration of subscription + 180 days | Customer access, trend analysis |
| Usage / Analytics Data | 24 months from collection | Service improvement |
| Server Logs | 90 days | Security monitoring, debugging |
| Error Tracking (Sentry) | 90 days | Bug resolution, performance monitoring |
| Email Communications | Duration of account + 1 year | Support records |
3. Active Subscription Data
While your subscription is active, all tracking data, reports, and analysis are retained and accessible through your dashboard. This includes historical visibility scores, trend data, and competitive rankings across all tracking periods. Historical data is essential for trend analysis and showing changes in AI visibility over time.
4. Post-Cancellation Retention
After subscription cancellation:
- Immediate: Tracking queries stop running. No new data is collected.
- 30 days: Your account and dashboard remain accessible in read-only mode so you can export your data.
- 90 days: Reports and analysis data are archived and no longer accessible via the dashboard.
- 180 days: Archived data is permanently deleted from all production systems.
- 1 year: Any remaining data in backups is purged during the next backup rotation cycle.
5. Competitor & Third-Party Brand Data
When you track competitors, we store AI-generated responses that may mention other brands. This data is used solely for your competitive analysis. We do not share one customer's competitive data with another customer. Competitor mention data follows the same retention schedule as your tracking data and is deleted according to the timelines above.
6. AI Platform Response Data
Responses from ChatGPT, Claude, Gemini, and Perplexity are stored to generate your reports and enable historical comparisons. These responses are AI-generated content and do not contain personal information about individuals. This data is stored in Supabase and follows the same retention schedule as report data.
7. Data Deletion Requests
You may request deletion of your data at any time by contacting us. Upon receiving a verified deletion request, we will:
- Delete your personal account information within 30 days
- Delete all tracking data, reports, and analysis within 30 days
- Remove data from backups within 90 days (next backup rotation)
- Confirm deletion in writing once complete
Certain data may be retained if required by law (e.g., financial transaction records for tax compliance).
8. Data Export
Before cancellation or deletion, you may request an export of your data in machine-readable format (JSON or CSV). Export requests are fulfilled within 15 business days. Contact us to initiate an export.
9. Contact
Applaude AI LLC.
Contact us
Web: applaude.ai